Empowering artisans, preserving craftsmanship, & fostering sustainable livelihoods in Egypt.

Who We Are

DEE Foundation is a non-profit organization dedicated to unlocking opportunities for Egypt's underserved artisans. Through curated market access and integrated development, we empower artisans to grow their skills and income sustainably, while strengthening their business foundations and fostering their personal development.

Each piece crafted is a testament to artisans pouring heart and soul into their work, valuing artistry and quality. Inspired by Dina El Essawi, whose passion for craftsmanship lives on through every creation and connection we build.

"Do what you love & put your heart into everything you do."

— Dina El Essawi

More About
The Foundation

Our Mission
To support, empower skilled Egyptian artisans and invest in long-term transformation, our role is to enhance, elevate existing skills and transform them into sustainable success.

Our Vision
A thriving artisan economy where Egyptian craftsmanship is celebrated globally, and every artisan has the opportunity to grow, earn and inspire their community.

We collaborate, we do not compete. And we start where others end.

Success in Numbers

  • Founded in 2024

  • Fully engaged board of trustees and 6 full time team members.

  • 8,500 Followers on Instagram & Facebook.

  • 12 marketing team members Specializing in digital marketing, social media & creative strategy..

  • 79 artisans supported across Egypt.

  • 3,266 handmade products sold.

  • Over 25% increase in artisan’s revenue through Hearts & Crafts sales.

  • 2 collaborations with established brands to feature artisans' work.

  • +324 Customers of Hearts & Crafts.

  • 840 hours of integrated development programs and training.

  • Active in 5 governates.

  • 4 partnerships with NGOs.

  • 2 product categories - Accessories & Clothing

Shop Our Marketplace

Hearts & Crafts - Crafted from the heart.

Hearts and Crafts was born from a deep love for artistry and craftsmanship. Founded by Dina, our mission continues through the DEE Foundation, where we empower artisans and showcase their creations. Hearts and Crafts serves as the marketplace where their work comes to life, reflecting Dina’s vision, passion, and dedication, ensuring each piece carries forward her spirit and creativity.

Get Involved -
Join Us On Our Mission

The DEE Foundation thrives on community support. Whether you're an individual donor, corporate partner, or volunteer, your contribution makes a significant impact. By joining us, you help fund training workshops, provide resources, and expand market opportunities for artisans across Egypt.